Has Covid killed Consulting – the evolution of the consulting market!


Has Covid killed Consulting – the evolution of the consulting market!

As with most markets the C19 pandemic has been a fast-track mechanism for change within the consulting industry. Companies have had to evolve or die and the consulting market is no different. I have spoken to hundreds of management consultants over the last 6 months from consultant to Partner grade across the world and I believe these are the main themes on consultant’s minds:

  1. Travel (or lack of!)

Face time with clients has always been the key value-add for consultants, this is no longer happening. Whilst there are obvious drawbacks around developing client relationships, selling work, team bonding, junior development, etc…there have been some clear advantages. Less (or zero) travel has meant:

  • More time to actually do your work
  • Better work-life balance
  • It has attracted candidates into the market who would never have joined without a remote model
  • It has stopped people from leaving the market, especially those people at M/SM who are notoriously the hardest level to keep and attract

Ironically this has thrown up other challenges illustrated by these quotes:

Accenture Consultant “I joined consulting to travel the world and explore and new culture and ways of working, I no longer do this!”

Oliver Wyman Principal – “travel actually gave me some downtime to prep and think away from work and family, I’m now on 24/7 at home as everyone can reach me at any time”

  1. Changes in Industry

Companies who have a broad sector diversity have by and large seen small % revenue decreases or have flat-lined. The unlucky ones are those who have developed niche business models within hospitality, events, travel, high-street retail and to a lesser degree financial services which appears in a holding pattern.

There is a flip-side, pharmaceuticals/life sciences/online retail have seen exceptional growth. Plus government backed industries including central & local government, healthcare and utilities have fared well.

  1. Change of Functions (type of work)

The key winners in this area have been the procurement, supply chain and cost reduction areas. Companies have had no option but to cut cost. There has been very little pure play strategy work in the market.

One of the most interesting changes is that clients are moving away from traditional day-rate chargeability into more outcome/solution based models. Consulting firms are building more proprietary technology platforms and assets which can be deployed in a matter of weeks to their clients. It’s no longer time spent on client site, it’s the value you deliver – music to clients ears no doubt!

Finally as the Digital transformation agenda has accelerated exponentially there is no surprise to see cloud services, architecture and transformation leading the way in consulting offerings.

  1. The future – post C19

One thing is to be sure, remote working is here to stay. There may be some consulting firms who will benefit from first-mover advantages, by being on client site sooner than others and pushing the value-add of personal contact time. However, employees are now used to remote working and will be politically difficult to move them back to a 5-day travel model. I would look to see what the big-4 / Accenture strategies are over the next few months….

I feel there will probably be a net positive increase in the consulting labour market. Sure we will lose potential candidates who will no longer be attracted by the exciting travel. However, this will be more than offset by reducing churn and burnout from people at mid-career who are entering parent-hood.

My advice to the consulting market is to develop a flexible travel model, which enables consultants to adapt their travel intensity pending upon their individual preferences. I’ve long been an advocate of this but it’s always been incredibly difficult to implement.

However this is all academic as it’s predicated by what the client wants of course – the client is always king remember!

Happy to hear your thoughts on the above, hope you enjoyed it!

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